Pip has spent 13 years developing digital experiences for users across the NHS, contributing to products like the NHS App, NHS Covid Pass, and NHS.uk. She has worked with startups, emerging businesses and allied health professionals, helping them navigate NHS frameworks, align with strategic mandates and secure key contracts in the digital health sector. A practising ED nurse, Pip also served as clinical director for DTAC, the NHS’s framework for ensuring the safe adoption of health technology. She is passionate about bridging clinical expertise with digital innovation to improve patient care.